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Uefa has signed a long-term partnership that sees Fanatics manage the merchandising and official fan shop for the European soccer governing body’s national team events.
The long-term partnership includes Euro 2020, the Nations League Finals, the European Under-21 Championship, the European Futsal Championship and the Women’s Euro 2021.
As part of the deal, Fanatics will also be able to produce officially licensed Uefa competition merchandise at its major tournaments, giving fans access to a range of products as their country progresses through a tournament.
Guy-Laurent Epstein, Uefa marketing director, said: “We are excited about the opportunity to work with Fanatics, a company that is known for its innovation within the field of sports merchandising. We believe that this partnership will continue to enhance the experience for fans attending our national team football events.”
Steve Davis, international president at Fanatics, added: “For the first time, Uefa Euro will be played across 12 nations simultaneously, meaning the operation of the tournament is incredibly complex. Fanatics’ capabilities across the region, our experience at running tournament merchandise at major events and our partnerships with brands and footballing bodies mean we are the perfect partner for Uefa.”
It is the latest soccer partnership for Fanatics, which includes the Football Association (FA), the German Football Association (DFB), Manchester United, Real Madrid and Paris Saint-Germain.
Formula One and Lifesaver have signed a two-year deal to create F1Power, giving fans attending the British Grand Prix an unlimited mobile power bank service.
Premier League soccer club Southampton have extended their partnership with Utilita, which continues as the club’s official energy and utilities partner.
Betano has been unveiled as the new shirt sponsor of Portuguese top-flight club SC Braga, having agreed a three-year deal.
Esports team Immortals have renewed their partnership with energy drink Mtn Dew Amp Game Fuel.
Glengoyne whiskey will sponsor the Scottish Open for the second consecutive year, with the deal including pouring rights at all bars and hospitality spaces on the course throughout the four-day golf tournament.
English top-division rugby union club London Irish have announced BLK as the club’s kit provider on a long-term deal.
The Ironman endurance series has signed a two-year partnership with car rental brand Avis, which includes discounts for its athletes across Europe.
Pro14 Welsh rugby union club Cardiff Blues will be sponsored by the Indigo Group, the contracting services, umbrella and payroll outsourcing company, for the 2019/20 season.
Betdaq’s holding company, GVC, will donate its front of shirt sponsorship of second-tier English soccer club Charlton Athletic to their charity partner Children with Cancer UK for the 2019/20 season.
NBC is continuing to integrate Sky Sports programming into its Premier League coverage, with its Premier League Pass for the 2019/20 season featuring two weekly Sky Sports shows and other shoulder programming from the UK-pay TV broadcaster.
Eleven Sports has acquired exclusive live rights to the International Champions Cup (ICC) in Belgium and Luxembourg. The pre-season soccer tournament includes 18 games and will feature Belgian stars Eden Hazard, Romelu Lukaku, Toby Alderweireld and Jan Vertonghen.
Politics & Governance
The Oceania Football Confederation (OFC), the region’s soccer governing body, has been ordered to pay NZ$412,000 (US$274,000) to a contractor that worked on its Auckland-based Home of Football project or it will be threatened with liquidation.
Scottish soccer club Hibernian have extended their ticketing partnership with Ticketmaster, with supporters able to access mobile ticketing and use an enhanced seating map when selecting seats online.
Bidding & Hosting
The 17th edition of Basketball Without Borders Africa will be held from 28th to 31st July in Senegal at the NBA Academy Africa in Saly and at the Dakar Arena in the capital city.