A 24 Hour Fitness gym, Regal Cinemas theater and an Old Navy apparel shop will be among the major tenants moving into the former Laurel Plaza shopping center site as part of the NoHo West project now under construction, the developer said Monday.

The developer, Merlone Geier Partners, was also believed to have been in talks with Trader Joe’s about opening one of their stores at the mixed-use shopping center, which is being build at Laurel Canyon Boulevard and Oxnard Street. A representative for Trader Joe’s said earlier this year that the company was interested in being a tenant, which was why they had filed an application with the city planning department for the ability to sell alcohol.

But on Monday, the developer for NoHo West said that the they were unable to announce the name of the 15,000 square-foot grocery store retailer that is anticipated to come to the shopping center, nor the contract terms, until closer to their grand opening date, which would come after the anticipated completion of the first phase of the project in the spring of 2020.


The announced gym, theater and clothing retailer tenants will be among the 50 to 60 commercial tenants of the 570,000-square-foot NoHo West project.

The Regal Cinemas will be the theater company’s only location in the North Hollywood area, according to the developer. It will be moving in just down the street from the Regency Valley Plaza 6 and Cinemark North Hollywood, and not far from the Laemmle Noho 7 in the arts district area.

The 24 Hour Fitness will also be not far from some other gyms, including Golds Gym on the Valley Plaza side of the shopping area.

Meanwhile, the Old Navy is coming in as other apparel retailers have opened or are set to open up nearby. The Burlington store opened in May in the Sears lot, while a Ross was also set to open soon in the same lot.

The project also includes “creative” office space for four to 10 tenants, and up to 642 residential units. The residential apartments are being constructed as part of a later phase by Trammell Crow Residential and Barings Real Estate at the southwest corner of West Erwin Street and Radford Avenue.

Merlone Geier Partners president Stephen Logan said he sees the NoHo West shopping center as becoming a “contemporary hub of retail, commercial and residential offerings, each selected to complement this historic neighborhood – and one of east San Fernando Valley’s most active commercial corridors.”

The other announced retail and commercial include IceLink Jewelry, Mum & Mini Children’s Apparel, Ulta Beauty, Fantastic Sams, Nail Garden and Verizon Wireless. The dining options so far will include Urbane Café, The Stand, California Fish Grill, Starbucks Coffee, Jersey Mike’s Subs, It’s Boba Time, Hummus & Pita Co., and MOD Pizza.

Residents and city leaders in the area had complained that the only modern shopping center in the area was in Burbank, another city further east.

Los Angeles City Councilman Paul Krekorian said in a statement that “the addition of these anchor tenants and local businesses, NOHO West will not only improve the quality of life for residents, but also revitalize one of the East San Fernando Valley’s most important commercial corridors.”

The City Council approved the development in 2016 over the objections of residents who live next to the site and were concerned about its effect on traffic and the height of the residential buildings, which are expected to reach up to six stories. Meanwhile, there were other residents — represented by some nearby neighborhood associations and councils — who did express support for the project at the time.