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A Kitemark for Equality

A Kitemark for Equality and Parity in Cycling (EPiC) (Image credit: Rupert Conant)
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A Kitemark for Equality

A Kitemark for Equality (Image credit: Rupert Conant)
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A Kitemark for Equality

A Kitemark for Equality (Image credit: Rupert Conant)
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A Kitemark for Equality

A hill climb group (Image credit: Rupert Conant)

Back in October, I wrote about the buzz of activity surrounding women’s cycling as the UK National Hill Climb approached. It felt like an important moment, and we had the chance to turn it into something long lasting. A record number of women were racing and a huge number of them were competing for the first time. Women were engaging and sharing stories on social media, and noise about women’s cycling was growing. 

The hill climb season had once again highlighted the presence of prize inequality in the sport, and sharing experiences online had pushed some into seeing what action they could take to change it. 

Haddi Conant was one of those individuals, and images of them with cardboard signs at races became synonymous with the push for change. Backed by their team Lifting Gear Products Cycles in Motion, an open letter was written which looked to request a rule change in time trials.

A Kitemark for Equality

Haddi Conant holds up a cardboard sign calling for equal prizes (Image credit: Rupert Conant)

An Open Letter for a Rule Change 

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